- August 17, 2019
- by sabbir
- Link Building
- 0 Comments
Seeing your website languishing in the search engine results pages (SERPs) can be frustrating. You’ve poured effort into building it, but it’s not getting the organic traffic you deserve. There are several reasons why this might be happening, and the good news is, most of them are fixable.
1. Content Relevance and Quality
Search engines like Google prioritize websites that offer the most relevant and valuable content to searchers. Here’s a breakdown of what this means:
- Relevance: Your content should directly address the search terms users are employing. Conduct keyword research to identify the terms people use to find information like yours.
- Quality: Ensure your content is well-written, informative, and engaging. Provide unique value by offering fresh insights or a new perspective on the topic.
2. Lack of Backlinks
Backlinks are essentially citations from other websites that link back to yours. Search engines view these links as a sign of trustworthiness and authority. Earning backlinks from high-quality websites in your niche can significantly improve your ranking.
3. Technical SEO Issues
Technical SEO refers to the optimization of your website’s underlying structure and code. This encompasses factors like:
- Mobile-friendliness: With the majority of searches now conducted on mobile devices, having a website that renders flawlessly on smartphones and tablets is crucial.
- Page Speed: Slow loading times can significantly hurt your ranking and user experience.
- Website Structure: A well-organized website with clear navigation makes it easier for search engines to crawl and index your pages.
4. Not Keeping Up With Algorithm Updates
Search engine algorithms are constantly evolving to deliver the best possible results to users. Staying updated on these changes and adapting your SEO strategy accordingly is essential for maintaining good rankings.
5. New Website
It’s important to remember that achieving high search engine ranking takes time and effort. Search engines need time to crawl and index your website, and establish its authority. Building backlinks and creating high-quality content consistently will gradually improve your website’s position over time.
Taking Action to Improve Your Ranking
There are many resources available to help you improve your website’s ranking. Here are a few suggestions:
- Google Search Console: This free tool from Google offers valuable insights into your website’s SEO performance and helps identify areas for improvement.
- SEO guides: Moz Beginner’s Guide to SEO https://moz.com/beginners-guide-to-seo and Search Engine Journal’s SEO Guide https://developers.google.com/search/docs/fundamentals/seo-starter-guide are great places to start.
By understanding the common reasons why websites struggle to rank and taking the necessary steps to address them, you can get your website on the right track to achieving SEO success.
