Case Study: Unearthing Aberdeen’s Treasures Through SEO
Client: A bespoke kilt-making workshop nestled in the heart of Aberdeen, Scotland, known for its traditional craftsmanship, high-quality materials, and commitment to preserving Scottish heritage.
Challenge: The workshop, a favorite among locals and kilt enthusiasts, struggled to attract tourists and visitors unfamiliar with Aberdeen’s cultural offerings. Their website wasn’t optimized for search engines, limiting their online visibility and hindering their ability to reach a wider audience.
Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with the Aberdeen kilt-making workshop. Their strategy focused on:
- Understanding Tourist Intent: Marketing GIS conducted in-depth research to understand how tourists typically search for cultural experiences and traditional clothing stores in Aberdeen. They analyzed travel blogs, social media trends, and competitor marketing strategies, focusing on keywords related to authentic kilt experiences in Scotland.
- Targeted Keyword Optimization: Based on the research, they identified relevant keywords tourists might use to find workshops offering bespoke kilts, traditional tartan materials, or a glimpse into Scottish kilt-making history. They optimized the workshop’s website content, kilt description pages, and information about the kilt-making process with these keywords, ensuring search engines could effectively index the website for relevant searches.
- Local SEO Optimization: Marketing GIS claimed and optimized the workshop’s Google My Business listing, ensuring accurate business information, high-quality photos showcasing the craftsmanship and the workshop itself, and positive customer reviews were prominently displayed in local search results.
- Mobile-Friendly Design: They ensured the website had a responsive design that displayed flawlessly across mobile devices, a crucial factor for tourists planning trips on smartphones and tablets.
- Engaging Visual Content (Optional): Marketing GIS could recommend creating captivating photos and videos showcasing the kilt-making process, the different stages of customization, and the final product being worn in a traditional setting, further attracting organic traffic and showcasing the workshop’s unique offerings.
Results:
The SEO campaign significantly increased website traffic from qualified leads – tourists specifically searching for kilt-making experiences and traditional clothing stores in Aberdeen. Organic search rankings for relevant keywords improved, leading to more website visitors and potential customers interested in learning about kilt-making and acquiring a bespoke kilt. The optimized website with clear information, captivating visuals, and location details effectively converted website visitors into patrons visiting the workshop or placing custom kilt orders.
Client Testimonial:
Didn’t expect a Bangladesh SEO company to bring in tourists! But Marketing GIS did amazing! They figured out how tourists search for kilts in Aberdeen and made our website show up higher in searches. Now more tourists are finding us, looking for a special Scottish souvenir – a custom-made kilt! Marketing GIS gets results worldwide, and they keep working on our website. We recommend them to any Aberdeen business looking to get more tourists wanting a taste of Scotland! – Alistair, Kilt-Making Workshop, Aberdeen
