Facebook ads campaign

Case Study: Reeling in Customers for “Fresh Catch” Fish Market (America)

Client: Fresh Catch Fish Market (America)

Challenge: Fresh Catch, a family-owned fish market in a suburban area of the United States, struggled to attract new customers and compete with larger grocery chains. They lacked a strong online presence and relied on word-of-mouth marketing.

Solution: Fresh Catch partnered with Marketing GIS, a digital marketing agency specializing in location-based marketing. Marketing GIS recommended a two-pronged approach:

1. Establish a strong online presence:

   • Develop a user-friendly website showcasing Fresh Catch’s fresh seafood selection, daily specials, and recipes.
   • Create engaging social media profiles (Facebook, Instagram) featuring mouthwatering photos and videos of their products.

2. Targeted Facebook Ads with Location Targeting:

   • Leverage Facebook Ads Manager to create targeted campaigns aimed at local residents with an interest in fresh seafood.
   • Utilize Facebook’s powerful Location Targeting features to reach people within a specific radius of the Fresh Catch store.
   • Design compelling ad creatives featuring high-quality images of fresh fish, enticing offers, and clear calls to action (e.g., “Visit us today for fresh salmon at unbeatable prices!”).
   • Monitor campaign performance and optimize ad content and targeting based on data insights.

Results:

• Increased Website Traffic: Fresh Catch’s website traffic tripled within the first three months of launching the campaign.
• Enhanced Brand Awareness: Engaging Facebook content and targeted ads significantly boosted brand awareness within the local community.
• Surge in Customer Footfall: The number of in-store customers significantly increased, leading to a notable rise in sales.
• Positive Customer Reviews: Fresh Catch received positive online reviews from new customers who discovered them through Facebook Ads.

Key Takeaways:

• Location-based marketing allows small businesses like Fresh Catch to target their ideal audience within a specific geographic area.
• Eye-catching visuals and persuasive offers in Facebook ads are crucial for grabbing attention and driving traffic.
• Regularly monitoring and optimizing campaigns based on data insights maximizes the effectiveness of Facebook Ads.

Future Steps:

• Fresh Catch plans to utilize Facebook Lead Ads to capture customer contact information and build an email list for future promotions.
• They will explore integrating loyalty programs with Facebook to encourage repeat business.

Marketing GIS continues to work with Fresh Catch to refine their digital marketing strategy and ensure long-term success.