Technical SEO

Case Study: Llandudno Hotel Enhances Website Performance with Technical SEO (Marketing GIS)

Client: A charming boutique hotel nestled in the heart of  Llandudno, Wales, offering stunning sea views, luxurious accommodations, and personalized service.

Challenge: The hotel website, while aesthetically pleasing, suffered from technical SEO issues hindering its search engine ranking and user experience. This resulted in limited organic traffic and missed opportunities to convert website visitors into guests.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global expertise in SEO, partnered with the Llandudno hotel to conduct a comprehensive technical SEO audit and implement optimization strategies. Their approach focused on:

• Technical SEO Audit: Marketing GIS conducted an in-depth technical SEO audit of the hotel’s website, identifying critical issues impacting website performance. This included:
  • Website Speed: Analyzing website loading times and pinpointing areas for improvement such as image optimization, code minification, and server-side caching.
  • Mobile-Friendliness: Evaluating the website’s responsiveness and ensuring flawless display across all devices (desktop, tablets, smartphones).
  • Crawlability and Indexation: Verifying that search engine crawlers could easily access and index all website content.
  • Structured Data Implementation: Optimizing structured data markup to provide search engines with richer information about the hotel, leading to potentially richer search results.
  • Broken Link Identification: Identifying and fixing any broken links on the website to prevent user frustration and improve website navigation.
• Technical SEO Implementation: Based on the audit findings, Marketing GIS implemented the necessary technical SEO optimizations, including:
  • Website Speed Optimization: Optimizing image sizes, implementing browser caching, and minifying code to improve website loading times.
  • Mobile Responsive Design: Ensuring the website displayed flawlessly on all devices, providing an optimal user experience for mobile users searching for hotels on the go.
  • Robots.txt and Sitemap Optimization: Ensuring search engine crawlers could efficiently access and index the website’s content.
  • Structured Data Implementation: Implementing relevant structured data markup to showcase hotel amenities, ratings, and rich snippets in search results.
  • Broken Link Fixing: Fixing all broken links to improve user experience and website navigation.
• Ongoing Monitoring: Marketing GIS established a system for ongoing monitoring of the website’s technical health, ensuring long-term performance and addressing any new issues that might arise.

Results:

• The technical SEO optimizations led to a significant improvement in website speed, enhancing user experience and potentially improving search engine ranking.
• A mobile-friendly website ensured a seamless experience for users searching for hotels on their smartphones and tablets, a crucial factor for travelers on the go.
• With improved crawlability and indexation, search engines could access and understand the website’s content more effectively, potentially leading to a higher search ranking and increased organic traffic.
• Structured data implementation potentially led to richer search results with hotel details and amenities displayed directly in search snippets, making the hotel more attractive to potential guests.
• Fixing broken links prevented user frustration and improved website navigation, keeping visitors engaged and exploring the hotel’s offerings.

Client Testimonial: