Social Media Ads Management

Case Study: Flora & Fauna: Cultivating Success Through Social Media Ads Management (Marketing GIS)

Client: Flora & Fauna, a renowned garden center and landscaping company located in Stralsund, Germany. They offer a vibrant selection of flowers, plants, gardening supplies, and professional landscaping services for residential and commercial properties.

Challenge: Despite a loyal customer base, Flora & Fauna struggled to attract new clients and keep up with the competition in the Stralsund area. Their social media presence showcased their products and services, but they lacked a strategic approach to reach a wider audience online.

Solution: Marketing GIS, a digital marketing agency with a global perspective, partnered with Flora & Fauna to manage their social media advertising campaigns. Their approach focused on:

• In-Depth Audience Research: Marketing GIS conducted thorough research to understand the demographics and online behavior of potential customers interested in gardening and landscaping services in Stralsund. This included analyzing interests related to specific plants, gardening trends, and home improvement projects.
• Targeted Ad Campaign Development: Based on the audience research, they developed targeted social media ad campaigns across platforms like Facebook and Instagram. The campaigns incorporated high-quality visuals showcasing the beauty and diversity of Flora & Fauna’s plant selection, inspiring garden design ideas, and the expertise of their landscaping team.
• Compelling Ad Copy & Creatives: Marketing GIS crafted engaging ad copy that highlighted the benefits of shopping at Flora & Fauna, such as their knowledgeable staff, high-quality products, and design consultations for landscaping projects. They also designed visually stunning ad creatives featuring seasonal flowers, flourishing gardens, and impressive landscaping transformations.
• Strategic Ad Targeting: By leveraging social media advertising platforms’ advanced targeting options, Marketing GIS ensured the ads reached users most likely to be interested in gardening and landscaping services. This included targeting based on demographics, location, interests in gardening and home improvement groups, and online behavior indicating a search for landscaping services.
• Campaign Optimization & Performance Tracking: Marketing GIS continuously monitored the performance of the ad campaigns, analyzing key metrics like click-through rates, website traffic, and inquiries about landscaping services. They then optimized the campaigns based on the data, ensuring the most effective use of the advertising budget.

Results:

• The social media ad campaigns significantly increased brand awareness for Flora & Fauna, reaching a wider audience of potential customers interested in gardening and landscaping in Stralsund.
• Increased website traffic from social media ads as users clicked through to browse plant selections, learn about landscaping services, and contact Flora & Fauna for consultations.
• A rise in online inquiries and in-store visits as targeted social media ads effectively reached potential customers actively searching for gardening supplies and landscaping services, converting them into interested clients.

Client Testimonial:

Social media wasn’t bringing in new customers for Flora & Fauna, a Stralsund garden center. Marketing GIS’s targeted social media ads turned things around! Their research helped us understand our ideal client, and their beautiful ads showcased our products and services. We’ve seen a surge in website traffic and new customers thanks to their management of our social media campaigns. Marketing GIS is a great choice for any Stralsund business looking to grow with social media advertising! – Anna Becker, Flora & Fauna, Stralsund, Germany.