Case Study: Setting Sail on Search Engine Success in Victoria, British Columbia
Client: A charming whale watching company in Victoria, British Columbia, offering unforgettable tours through the Salish Sea to witness majestic orcas and other marine wildlife.
Challenge: The whale watching company, known for its passionate guides and eco-friendly tours, struggled to compete with established companies in the crowded Victoria tourism market. Their online presence lacked visibility, and they weren’t reaching potential tourists actively searching for whale watching experiences.
Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with the Victoria whale watching company. Their data-driven strategy focused on:
- Competitor Analysis & Keyword Research: Marketing GIS conducted a thorough analysis of competitor websites and search trends. They identified relevant keywords tourists might use to find whale watching tours in Victoria, British Columbia.
- Strategic On-Page Optimization: Based on the research, they optimized the company’s website content, including service descriptions, tour details, and blog posts (optional) with the target keywords. This ensured search engines could effectively understand and rank the website for relevant searches.
- Compelling Local SEO: Marketing GIS claimed and optimized the company’s Google My Business listing, ensuring accurate information, high-quality photos, and positive customer reviews were displayed prominently in local search results.
- Mobile-First Experience: They ensured the website had a responsive design that displayed flawlessly across mobile devices, a crucial factor for tourists planning trips on smartphones and tablets.
- Engaging Visual Content: Marketing GIS (as an option) could recommend creating captivating photos and videos showcasing the beauty of the Salish Sea, the diverse marine life, and the unique experience offered by the company, further attracting organic traffic.
Results:
- The SEO campaign significantly increased website traffic from qualified leads – tourists specifically searching for whale watching tours in Victoria, British Columbia.
- Organic search rankings for relevant keywords improved, leading to more website visitors and potential customers interested in booking tours.
- The optimized website with clear information, engaging visuals, and booking options effectively converted website visitors into paying customers.
