Instagram Ads Advertising

Case Study: Yellowstone Yoga Studio Finds Inner Peace with Targeted Instagram Ads (Marketing GIS)

Client: Yellowstone Yoga Studio, a haven of tranquility nestled in the heart of Gardiner, Montana, offering a variety of yoga classes for all levels, from beginner to advanced.

Challenge: Despite a dedicated local following and positive word-of-mouth recommendations, Yellowstone Yoga Studio struggled to attract new students, particularly visitors to the nearby Yellowstone National Park seeking wellness experiences amidst their adventures. Their marketing efforts were primarily focused on local print advertising and social media posts with limited reach.

Solution: Marketing GIS, a digital marketing agency with a global perspective, partnered with Yellowstone Yoga Studio to manage their Instagram Ads campaigns. Their data-driven approach focused on:

• In-Depth Client Consultation: Marketing GIS began with a thorough consultation to understand the yoga studio’s target audience (tourists visiting Yellowstone National Park, wellness enthusiasts, individuals seeking stress relief), unique selling propositions (diverse class offerings, experienced instructors, serene studio environment), and marketing goals (increased class attendance, brand awareness among visitors).
• Zen-like Ad Creatives: They designed calming and visually appealing Instagram Ads showcasing the beauty of the studio’s location, the serenity of a yoga practice, and the diverse range of classes offered. High-quality photos featuring peaceful yoga poses amidst breathtaking Montana landscapes enticed viewers seeking a unique wellness experience.
• Targeted Audience Definition: Marketing GIS leveraged Instagram’s advanced targeting options to reach a specific audience. This included demographics (location near Yellowstone National Park, age group interested in yoga), interests (fitness, mindfulness, outdoor activities), and behavior (users who follow similar yoga studios or engage with wellness-related content).
• Compelling Ad Copy: Marketing GIS crafted clear and concise ad copy that highlighted the benefits of practicing yoga at Yellowstone Yoga Studio. They emphasized the convenience for park visitors, the variety of classes to suit all levels, and the opportunity to find inner peace amidst the adventure. Strong calls to action (CTAs) like “Book Your Class Today!” or “Learn More About Our Yoga Retreats” encouraged viewers to engage.
• A/B Testing & Optimization: They used A/B testing to compare different ad variations (images, videos, headlines, CTAs) and identify the most successful combinations that resonated best with the target audience. This approach ensured continuous improvement and maximized the impact of the campaign.
• Performance Tracking: Marketing GIS tracked key performance indicators (KPIs) like website traffic, lead generation (class registration inquiries), and engagement metrics (likes, comments, shares) to analyze the effectiveness of the campaign and identify areas for optimization.

Results:

• The targeted Instagram Ads campaign significantly increased brand awareness for Yellowstone Yoga Studio, particularly among Yellowstone National Park visitors seeking wellness experiences.
• The campaign attracted a high volume of qualified leads, indicated by a surge in website traffic and inquiries from potential students who discovered the studio through Instagram.
• Marketing GIS’s data-driven approach and continuous optimization ensured the campaign delivered a significant increase in class registrations and a wider audience for Yellowstone Yoga Studio.

Client Testimonial:

“Our yoga studio offers a unique opportunity to find inner peace in the heart of Yellowstone country. However, reaching new students beyond our local community proved challenging. Marketing GIS’s Instagram Ads are amazing! They targeted park-goers looking for wellness with peaceful photos and clear messages. We’ve seen a huge jump in website traffic, inquiries, and most importantly, new yogis in our classes! Now, visitors can find inner peace while exploring Yellowstone. Thanks Marketing GIS! #Yellowstone #Yoga