Case Study: Mount Shasta Hiking Company Sees Summit-Reaching Results with SEO by International Marketing Agency (Marketing GIS)
Client: Shasta Summit Adventures, a Mount Shasta hiking company located in Mount Shasta, California, USA. They offer guided hikes for all experience levels, allowing visitors to explore the majestic beauty and diverse ecosystems of Mount Shasta.
Challenge: Shasta Summit Adventures, known for their passionate guides and unforgettable hiking experiences, faced an uphill battle attracting new customers online. Their website, while informative, lacked the SEO muscle to compete with larger regional hiking companies. This resulted in limited online visibility and a plateau in bookings.
Solution: Marketing GIS, a data-driven digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with Shasta Summit Adventures to optimize their website and boost their online presence. Despite the geographical distance, Marketing GIS’s international team possessed the expertise to navigate the intricacies of the US search engine landscape. Their monthly SEO service package costs $2,500 and focuses on:
- In-Depth Content Audit: Marketing GIS conducted a thorough analysis of Shasta Summit Adventures’ website content, identifying areas for improvement in user experience, keyword integration, and conversion optimization.
- Targeted Keyword Research & Integration: Based on in-depth research, Marketing GIS strategically integrated relevant keywords throughout the website content, including:
- Specific types of hikes offered (e.g., beginner, intermediate, summit climbs)
- Unique features of Mount Shasta (e.g., volcanic landscape, wildflowers)
- User intent phrases like “guided hikes Mount Shasta”
- Compelling Content for Hikers of All Levels: Marketing GIS transformed tour descriptions into engaging narratives, providing informative details about:
- The diverse hiking trails offered and their difficulty levels.
- The breathtaking scenery and unique ecosystems of Mount Shasta.
- The expertise and certifications of the guides.
- User testimonials and awards to showcase social proof.
- Strategic CTA Implementation: Marketing GIS placed clear calls to action (CTAs) throughout the website, encouraging visitors to book a hike directly (“Book Your Mount Shasta Adventure Today!”).
- Visually Stunning Content: High-quality photos and videos showcased not only the majestic peak of Mount Shasta and the surrounding landscapes, but also the excitement of the hikes (e.g., panoramic views from the summit, hikers enjoying the scenery). This immersive content effectively conveyed the appeal of the tours and increased user engagement.
- Optimized Website Structure & User Experience: Marketing GIS ensured smooth website navigation for both users and search engine crawlers. This helped distribute link value effectively, improve user flow, and reduce bounce rates. They also streamlined the booking system to minimize cart abandonment.
- Mobile-Responsive Design: Marketing GIS ensured the website functioned flawlessly across all devices, particularly important for users searching for hikes or browsing itineraries on smartphones and tablets while planning their Mount Shasta adventures.
Results:
- Increased User Engagement: Marketing GIS’s on-page optimization efforts significantly improved the website’s time-on-page metrics. Visitors were more engaged with the content, exploring tour details and the diverse hiking options offered.
- Improved Conversion Rates: Optimized tour descriptions, captivating visuals, clear CTAs, and a user-friendly booking system effectively guided visitors towards booking hikes. This resulted in a substantial increase in conversion rates and bookings for Shasta Summit Adventures.
- Organic Traffic Growth: Marketing GIS’s SEO efforts led to a significant increase in organic traffic to the website, attracting more qualified leads actively searching for guided hikes on Mount Shasta.
Testimonial:
“Partnering with Marketing GIS, despite the distance, was a game-changer for Shasta Summit Adventures! Their international SEO expertise helped us reach new heights online. We’ve seen a dramatic increase in website traffic, user engagement, and most importantly, bookings for our hiking adventures. Now, more people than ever can discover the beauty of Mount Shasta with our experienced guides. Marketing GIS’s data-driven approach, clear communication, and ongoing SEO management have been invaluable. We highly recommend them to any Mount Shasta business looking to attract more hikers and grow their online presence.” -Tyler, Shasta Summit Adventures, Mount Shasta, CA.
