Off-Page Optimization

Case Study: Magdeburg Chocolate Maker Sweetens Online Presence with Off-Page Optimization (Marketing GIS)

Client: A renowned family-owned chocolate shop in Magdeburg, Germany, famous for its handcrafted pralines, decadent truffles, and using the finest Belgian chocolate.

Challenge: The chocolate shop, a treasured destination for locals and tourists with a loyal following, struggled to attract a wider online audience despite their exquisite products. Their website, while visually appealing, lacked a strong off-page optimization strategy, hindering their search engine ranking and online visibility. This limited their reach to potential customers seeking high-quality chocolates in Magdeburg.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with the Magdeburg chocolate shop to implement a comprehensive off-page optimization strategy. Their approach focused on:

• Competitor Analysis: Marketing GIS conducted a thorough analysis of the chocolate shop’s competitors in Magdeburg and beyond. This helped them identify relevant keywords and industry trends to inform their off-page optimization efforts.
• Link Building Campaign: Marketing GIS developed a targeted link-building campaign to acquire high-quality backlinks from relevant websites. This included:
  • Guest Posting: Securing guest blogging opportunities on food and travel websites with a focus on Germany or European chocolates.
  • Directory Submissions: Submitting the chocolate shop’s website to relevant online directories and local business listings in Magdeburg.
  • Social Media Promotion: Leveraging social media platforms like Instagram and Facebook to promote the chocolate shop’s unique offerings and share high-quality visuals of their handcrafted chocolates. This strategy aimed to generate organic brand mentions and potential backlinks from social media influencers or food bloggers.
• Brand Reputation Management: Marketing GIS implemented a brand reputation management strategy to encourage positive online reviews and mentions of the chocolate shop. This included:
  • Encouraging satisfied customers to leave reviews on Google My Business and other online review platforms.
  • Responding promptly and professionally to all online reviews, both positive and negative.
  • Engaging with relevant online communities and forums to participate in discussions about chocolate, Magdeburg, or handmade treats.
• Technical SEO Audit: In addition to off-page optimization, Marketing GIS conducted a technical SEO audit of the chocolate shop’s website to ensure it was properly indexed by search engines and optimized for mobile devices.

Results:

• The off-page optimization efforts led to a significant increase in the website’s domain authority, a metric that indicates a website’s trustworthiness and ranking potential.
• Improved search engine ranking for relevant keywords like “Magdeburg chocolate,” “best chocolates in Germany,” or “handcrafted pralines,” leading to more organic traffic from potential customers actively searching for these products.
• Increased website traffic with a higher percentage of visitors from outside Magdeburg, indicating the website’s reach had expanded beyond the local customer base.
• Brand awareness and online reputation management efforts led to a positive increase in online reviews and mentions of the chocolate shop, further boosting its credibility and trustworthiness.

Metrics Showcase:

• Domain Authority Increase: 20 points (pre-campaign: 30, post-campaign: 50)
• Organic Traffic Increase: 40%
• Increase in Website Traffic from Outside Magdeburg: 35%

Client Testimonial: