Off-Page Optimization

Case Study: Liverpool Walking Tour Company Strengthens Online Presence with Off-Page Optimization (Marketing GIS)

Client: A renowned walking tour company in Liverpool, England, offering immersive tours exploring the city’s rich history, iconic landmarks, and hidden gems.

Challenge: The tour company, a favorite among history buffs and curious visitors, struggled to attract customers online despite their engaging tours. Their website, while informative, lacked a strong off-page optimization strategy, limiting their visibility in search engine results and hindering their ability to reach potential customers actively searching for Liverpool walking tours.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with the Liverpool walking tour company to elevate their online presence through off-page optimization strategies. Their approach focused on:

• Competitor Analysis: Marketing GIS conducted a thorough analysis of the Liverpool walking tour market, identifying top competitors and their off-page optimization strategies.
• Link Building Campaign: They developed a targeted link-building campaign to acquire high-quality backlinks from relevant websites. This included outreach to Liverpool tourism websites, travel blogs featuring walking tours, and local online publications.
• Local SEO Optimization: Marketing GIS claimed and optimized the tour company’s Google My Business listing, ensuring accurate business information, high-quality photos showcasing the tours, and encouraging customer reviews to build local credibility.
• Social Media Engagement: They implemented a social media strategy to increase brand awareness and online visibility. This involved creating engaging content about Liverpool’s history and promoting the walking tours on platforms like Facebook, Instagram, and Twitter.
• Online Reputation Management: Marketing GIS monitored the tour company’s online reputation, responding promptly to customer reviews (positive and negative) and actively soliciting new reviews to build trust and social proof.

Results:

• The off-page optimization efforts significantly improved the website’s domain authority, indicating a stronger online presence and increased trustworthiness in search engine algorithms.
• Organic search ranking for relevant keywords like “Liverpool walking tours,” “Beatles tour Liverpool,” and “historical tours Liverpool” improved significantly, leading to more website visitors from qualified leads actively searching for such experiences.
• Increased website traffic resulted in a higher conversion rate as the website content effectively showcased the tours and the clear calls to action guided visitors towards booking a tour.
• Improved online reputation management through positive customer reviews and active social media engagement fostered trust and credibility, further increasing conversions.

Client Testimonial:

Our Liverpool walking tours are the coolest way to see the city’s hidden history and secret spots! But our website wasn’t bringing in the explorers we wanted. Marketing GIS came in and fixed our online game with their off-page magic. They checked out the competition and built bridges to other travel sites, bringing more people to our doorstep. Now our website’s buzzing and more folks are booking tours – it’s been a game-changer! We highly recommend Marketing GIS to any Liverpool business looking to attract more visitors and show off what they’ve got online. – Andrew, Liverpool Walking Tours, Liverpool.