Case Study: Stralsund Souvenirs Sails to Success with Strategic Link Building (Marketing GIS)
Client: A charming souvenir shop nestled in the heart of Stralsund, Germany, known for its exquisite handcrafted bowls, locally sourced materials, and celebrating the city’s rich maritime history.
Challenge: The shop, a beloved haven for tourists and locals seeking unique keepsakes, faced stiff competition from online retailers and big-box stores. Their website, while visually appealing, lacked a strong backlink profile, hindering their search engine ranking and online visibility. This resulted in limited website traffic and sales.
Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with the Stralsund souvenir shop to implement a strategic link-building campaign. Their approach focused on:
Competitor Analysis: Marketing GIS conducted a thorough analysis of the souvenir shop’s competitors in Stralsund, identifying their backlink profiles and online strengths.
Targeted Link Building: Based on the competitive analysis, they developed a targeted link-building strategy to acquire high-quality backlinks from relevant websites. This included:
- Local Business Directories: Submitting the shop’s listing to prominent German travel directories, tourism websites, and local Stralsund business listings.
- Travel Blogs & Publications: Marketing GIS contacted travel bloggers and journalists writing about Germany, Baltic Sea souvenirs, or Stralsund attractions to collaborate on guest blog posts featuring the shop and including backlinks to their website.
- Local Partners: Building relationships with local hotels, restaurants, and tourist attractions in Stralsund to exchange backlinks and promote each other’s services. This cross-promotion strategy leverages the combined online presence of all parties involved.
- Content Marketing (Optional): Marketing GIS could recommend creating informative and engaging content about the art of crafting bowls, the history of bowl-making in Stralsund, or the unique materials used in their handcrafted products. This high-quality content could then be promoted to travel websites and blogs, potentially attracting backlinks.
Results:
The link-building campaign led to a significant increase in the souvenir shop’s website’s domain authority, a key SEO metric indicating website authority and trustworthiness. Improved search engine ranking for keywords related to “Stralsund souvenirs,” “handcrafted bowls Germany,” and “unique gifts Stralsund,” making the shop more visible to potential customers searching for such items. Increased website traffic from qualified leads (potential tourists interested in Stralsund souvenirs) as the website ranked higher in search engine results pages. A rise in website conversions and in-store sales as more visitors learned about the shop’s unique offerings and were enticed to browse their collection or purchase a handcrafted bowl online.
Client Testimonial:
Didn’t think a Bangladesh SEO company could help our souvenir shop! Boy, was I wrong! Marketing GIS did amazing! They figured out how to get tourists searching for Stralsund souvenirs to find our website. Now we’re getting more website traffic and sales! By working with relevant websites and local partners, we’ve seen a big boost in our online presence. Marketing GIS gets results worldwide, and they keep working on our website. We highly recommend them to any Stralsund business looking to attract more tourists wanting a piece of Stralsund to take home! – Carlos, Stralsund
Related Posts
