Google Ads Management

Case Study: San Francisco Spoke & Sprocket Cycles to Success with Google Ads Management (Marketing GIS)

Client: San Francisco Spoke & Sprocket, a renowned bicycle repair shop located in the heart of San Francisco, California. They offer expert repairs for all types of bicycles, from road bikes and mountain bikes to commuters and e-bikes.

Challenge: Despite a loyal customer base and a reputation for quality service, San Francisco Spoke & Sprocket struggled to attract new customers in the competitive San Francisco cycling scene. Their marketing efforts were primarily focused on word-of-mouth recommendations, and they lacked a strong online presence. This resulted in missed opportunities to reach potential customers actively searching for bicycle repair services in the city.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on online advertising, partnered with San Francisco Spoke & Sprocket to manage their Google Ads campaigns. Their approach focused on:

• In-Depth Client Consultation: Marketing GIS began with a thorough consultation to understand the shop’s target audience, unique selling propositions (e.g., expertise in specific bike types, fast turnaround times), and marketing goals.
• Targeted Keyword Research: They conducted in-depth keyword research to identify relevant search terms potential customers might use to find bicycle repair services in San Francisco, including variations like “San Francisco bike repair,” “fix flat tire San Francisco,” and “e-bike repair near me.”
• Compelling Ad Copywriting: Marketing GIS crafted compelling ad copy that highlighted the key benefits of San Francisco Spoke & Sprocket’s services, such as their experienced mechanics, use of high-quality parts, and convenient location. They also incorporated strong calls to action (CTAs) like “Schedule Your Repair Today!”
• Strategic Landing Page Design: They ensured the shop’s website landing page provided a seamless user experience, showcasing the expertise of the mechanics, clear repair service descriptions, and a user-friendly appointment booking system.
• Campaign Budget Optimization: Marketing GIS allocated the budget strategically across different ad groups, targeting specific keywords and user locations (e.g., neighborhoods with high cycling activity) to maximize return on investment (ROI).
• Performance Monitoring & Reporting: They continuously monitored the campaign’s performance, analyzing metrics like clicks, impressions, conversion rates (appointments booked), and cost-per-acquisition (CPA). Based on this data, they made data-driven adjustments to optimize campaign performance and ensure maximum reach within budget constraints.

Results:

The Google Ads campaign significantly increased San Francisco Spoke & Sprocket’s online visibility. Their ads appeared at the top of search results for relevant keywords, leading to a surge in website traffic from potential customers actively interested in bicycle repairs.

• Increased Brand Awareness: By consistently appearing in search results, the shop’s brand name became more recognizable among potential customers searching for bicycle repair services in San Francisco.
• Improved Conversion Rates: Compelling ad copy, targeted keywords, and a user-friendly landing page effectively guided website visitors towards booking a repair appointment, resulting in a significant increase in conversions.

Client Testimonial:

San Francisco Spoke & Sprocket struggled to reach new customers. Marketing GIS’s Google Ads put our shop in front of people needing bike repairs, leading to more website traffic and appointments. We highly recommend them! – David Miller, San Francisco, CA.