Google Ads Management

Case Study: Big Sur Glamping Resort Attracts More Adventurers with Google Ads Management (Marketing GIS)

Client: A secluded and luxurious glamping resort nestled amidst the stunning natural beauty of Big Sur, California, offering guests a unique blend of outdoor adventure and upscale amenities.

Challenge: The resort, a haven for nature enthusiasts seeking an unforgettable escape, struggled to reach its target audience online despite its breathtaking location and unparalleled glamping experience. Their existing marketing efforts weren’t generating enough qualified leads or bookings, hindering their ability to fill available accommodations.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a data-driven approach to PPC advertising, partnered with the Big Sur glamping resort to manage their Google Ads campaigns. Their approach focused on:

• In-Depth Audience Research: Marketing GIS conducted thorough research to understand the resort’s ideal guest profile. This included demographics, interests, online behavior, and search terms related to glamping, luxury getaways, and Big Sur adventures.
• Targeted Google Ads Campaigns: Based on the audience research, they developed targeted Google Ads campaigns across the Search Network and Display Network. This ensured the resort’s ads reached potential guests actively searching for glamping experiences in Big Sur.
• Compelling Ad Copy & Creatives: Marketing GIS crafted compelling ad copy that highlighted the unique selling points of the resort, such as luxurious amenities amidst a breathtaking natural setting. They also incorporated high-quality visuals showcasing the stunning scenery, comfortable glamping tents, and exciting activities offered by the resort.
• Landing Page Optimization: They ensured the resort’s landing page provided a seamless user experience, clearly communicated the glamping experience, and included a strong call to action (CTA) encouraging users to book their stay.
• Meticulous Campaign Management: Marketing GIS closely monitored the campaign performance, analyzing user behavior and optimizing keywords, bids, ad copy, and landing pages to maximize return on investment (ROI).

Results:

• Increased Click-Through Rate (CTR): The targeted ad campaigns resulted in a significant increase in the click-through rate, indicating that the ads resonated with the target audience.
• Improved Conversion Rate: Optimized landing pages and clear CTAs effectively guided website visitors towards booking their stay, leading to a substantial increase in conversion rates.
• Targeted Lead Generation: By reaching qualified leads actively searching for glamping experiences, Marketing GIS helped the resort attract potential guests who were more likely to convert into paying customers.
• Measurable ROI: The data-driven approach to Google Ads management allowed for transparent reporting and clear demonstration of the return on investment generated by the campaign.

Client Testimonial:

Our Big Sur glamping resort offers an unparalleled experience in a breathtaking location. But we weren’t effectively reaching our target audience online. Marketing GIS fixed that with targeted Google Ads! They figured out who our ideal guest is and created ads that grabbed their attention. Landing pages are dialed in too, and bookings are way up. If you’re a Big Sur business looking for more guests, look no further than Marketing GIS! – Ethan Lee, Big Sur, CA.