Google Ads Management

Case Study: Bryson City Outfitter Hooks More Customers with Google Ads Management (Marketing GIS)

Client: A renowned outdoor outfitter in Bryson City, North Carolina, offering top-quality equipment rentals, guided hikes, and expert advice for exploring the Great Smoky Mountains National Park.

Challenge: The outfitter, a trusted resource for adventure seekers, struggled to attract new customers despite their excellent service and prime location. Their existing marketing efforts weren’t reaching their target audience online, leading to limited brand awareness and a stagnant customer base.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a data-driven approach to advertising, partnered with the Bryson City outfitter to manage their Google Ads campaigns. Their approach focused on:

• In-Depth Client Consultation: Marketing GIS began with a thorough consultation to understand the outfitter’s target audience, unique selling propositions, and marketing goals.
• Targeted Keyword Research: Based on in-depth keyword research, they identified relevant keywords related to “Bryson City hikes,” “Great Smoky Mountains rentals,” and “outdoor gear rentals NC,” ensuring their ads reached users actively searching for such experiences.
• Compelling Ad Copy & Creatives: Marketing GIS crafted compelling ad copy that highlighted the outfitter’s unique offerings, such as guided hikes to hidden waterfalls, top-notch equipment rentals, and experienced local guides. Eye-catching visuals showcasing the stunning scenery of the Great Smoky Mountains were incorporated to grab user attention in search results.
• Landing Page Optimization: They ensured the outfitter’s landing pages provided a seamless user experience, with clear calls to action (CTAs) encouraging users to book tours, rent equipment, or learn more.
• Campaign Optimization & Budget Management: Marketing GIS closely monitored campaign performance, analyzing data to optimize keywords, ad copy, landing pages, and budget allocation for maximum return on investment (ROI).

Results:

• The Google Ads campaign significantly increased the outfitter’s website traffic, attracting qualified leads (potential customers actively searching for outdoor activities in Bryson City).
• Click-through rates (CTR) improved as targeted ad copy and visuals enticed users to click on the ads and visit the website.
• Conversion rates increased as optimized landing pages with clear CTAs effectively guided visitors towards making desired actions, such as booking tours or renting equipment.

Client Testimonial:

Our Bryson City outfitter provides unforgettable experiences for adventure seekers exploring the Great Smoky Mountains. But attracting new customers online proved challenging. Marketing GIS’s Google Ads put us in front of thrill-seekers exploring the Smokies! We saw a jump in website traffic and qualified leads. Highly recommend! – Noah Garcia, Bryson City, NC.