Google Ads Management

Case Study: Cannon Beach Lodging Establishment Sees Surge in Bookings with Google Ads Management (Marketing GIS)

Client: A renowned oceanfront lodging establishment in Cannon Beach, Oregon, offering stunning ocean views, cozy accommodations, and direct beach access, ideal for romantic getaways and family vacations.

Challenge: The lodging establishment, a favorite among nature enthusiasts and beach lovers, struggled to fill vacancies despite its prime location and inviting atmosphere. Their existing marketing efforts weren’t reaching their target audience effectively, leading to low online visibility and limited bookings throughout the year.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a data-driven approach to PPC advertising, partnered with the Cannon Beach lodging establishment to manage their Google Ads campaigns. Their approach focused on:

• In-Depth Client Consultation: Marketing GIS began by thoroughly understanding the lodging establishment’s unique offerings, target audience, and budget.
• Strategic Campaign Development: Based on the consultation, they developed targeted Google Ads campaigns aligned with the client’s goals. This included:
  • Search Network Ads: Creating compelling ad copy that targeted relevant keywords searched by potential guests looking for lodging in Cannon Beach (e.g., “Cannon Beach oceanfront hotels,” “romantic getaways Oregon coast”).
  • Display Network Ads: Utilizing visually appealing banner ads displayed on relevant websites and travel blogs frequented by the target audience.
• Meticulous Keyword Research: Marketing GIS conducted extensive keyword research to identify high-intent search terms with a strong conversion potential. They implemented a mix of broad and long-tail keywords to capture a wider audience while ensuring targeted reach.
• Location Targeting: Leveraging Google Ads’ location targeting features, they ensured the ads reached users searching for accommodations specifically in Cannon Beach, Oregon.
• Conversion Tracking: Conversion tracking pixels were strategically placed on the lodging establishment’s website to monitor user behavior and identify actions signifying successful bookings (e.g., online reservation confirmation).
• Campaign Optimization: Marketing GIS constantly monitored campaign performance, analyzing data to identify high-performing keywords, ad variations, and demographics. They continuously optimized the campaigns by:
  • Pausing or adjusting bids on underperforming keywords.
  • A/B testing different ad copy variations to see which ones resonated best with the target audience.
  • Refining the audience targeting based on the data insights.

Results:

• The Google Ads management efforts significantly increased the lodging establishment’s website traffic from qualified leads (potential guests actively searching for Cannon Beach accommodations).
• Conversion rates soared as targeted ads, optimized landing pages, and a user-friendly booking system effectively converted website visitors into paying guests.
• Return on Ad Spend (ROAS) improved significantly, demonstrating the campaign’s effectiveness in generating revenue for the client.

Client Testimonial:

Cannon Beach wasn’t seeing the vacationers we wanted at our lodging. Marketing GIS changed that! Their Google Ads expertise helped us target the perfect guests with beautiful ads. We’ve had way more website traffic and bookings, filling our rooms all season. Marketing GIS gets results, no matter where you are in the world. We highly recommend them for any Cannon Beach business! – Kai Anderson, Sea Roc Suites, Cannon Beach, OR.