Display Advertising

Case Study: Stralsund Harbor Cruise Line Sails into Success with Display Advertising (Marketing GIS)

Client: A renowned harbor cruise line operating in the historic city of Stralsund, Germany, offering scenic boat tours through the picturesque harbor, exploring the surrounding islands, and showcasing the city’s maritime heritage.

Challenge: Despite its unique offerings and stunning location, the harbor cruise line struggled to attract new customers and compete with larger tourist attractions in Stralsund. Their marketing efforts, while present, lacked a targeted approach to reach potential customers actively planning their trips to the region.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on online advertising, partnered with the Stralsund harbor cruise line to implement a strategic display advertising campaign. Their approach focused on:

• Target Audience Identification: Marketing GIS conducted in-depth research to identify the ideal customer profile for the harbor cruise line. This included demographics (families, history buffs, nature enthusiasts) and online behavior (travel websites, local attraction searches).
• Eye-Catching Display Ad Creation: They designed visually appealing display ads showcasing the beauty of Stralsund’s harbor, the excitement of the boat tours, and the historical landmarks visible during the cruises. Compelling headlines and clear CTAs (calls to action) enticed viewers to learn more and book a tour.
• Strategic Ad Placement: Marketing GIS strategically placed the display ads on high-traffic websites popular with the target audience. This included travel booking platforms, regional tourism websites, and relevant blogs or publications featuring Stralsund as a travel destination.
• Campaign Monitoring & Optimization: The campaign was closely monitored to track impressions, clicks, and website conversions. Marketing GIS continuously optimized the ad creatives, targeting parameters, and ad placements based on performance data to ensure maximum reach and return on investment (ROI).

Results:

• The display advertising campaign significantly increased brand awareness for the Stralsund harbor cruise line among potential customers actively researching things to do in Stralsund.
• Targeted ad placement ensured the ads reached a highly relevant audience, leading to a significant increase in website traffic from qualified leads interested in booking a cruise.
• Conversion rates improved as users who clicked on the ads were directed to the cruise line’s website with clear CTAs to book their desired tour. This resulted in a measurable increase in booked cruises and revenue for the company.

Client Testimonial:

Stralsund’s harbor cruises are amazing, but finding new customers was tough. Marketing GIS’s targeted ads fixed that! They did their research, made beautiful ads, and put them in the right places. Now we have way more website traffic and bookings! Thanks, Marketing GIS! – A happy customer, Stralsund Harbor Cruises.