Off-Page Optimization

Case Study: Whimsical Wares Enchants Online Audience with Off-Page Optimization (Marketing GIS)

Client: Whimsical Wares, a charming online store specializing in handcrafted, heirloom-quality wooden toys and custom-made children’s furniture.

Challenge: Despite the exquisite craftsmanship and unique designs of their toys and furniture, Whimsical Wares struggled to gain traction in the competitive online toy market. Their website, although visually appealing, lacked a robust off-page SEO strategy, hindering their online visibility and discoverability by potential customers. This resulted in limited website traffic and lagging sales.

Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with Whimsical Wares to implement a strategic off-page optimization campaign. Their approach focused on:

• Competitor Analysis: Marketing GIS conducted a thorough analysis of leading online toy stores and websites specializing in handcrafted or educational toys. This helped them identify relevant keywords and industry trends to inform their off-page optimization efforts.

• Strategic Link Building: They implemented a targeted link-building campaign, acquiring high-quality backlinks from relevant websites. This included outreach to:

  • Parenting blogs and online publications
  • Educational websites and resources focusing on child development through play
  • Online directories of handcrafted toys and artisan marketplaces
  • Craft and woodworking enthusiast websites (for custom furniture)

• Social Media Engagement: Marketing GIS created engaging social media content showcasing the whimsical designs, heirloom quality, and craftsmanship behind Whimsical Wares’ toys and furniture. They actively participated in online parenting communities, toy review forums, and craft groups to connect with potential customers and build brand awareness.

• Influencer Marketing (Optional): Partnering with parenting or toy review influencers could generate product reviews and recommendations, reaching a wider audience and driving traffic to the Whimsical Wares website.

• Content Marketing: Marketing GIS offered the creation of informative blog posts (e.g., “The Importance of Open-Ended Play” or “Choosing Heirloom-Quality Toys for Your Child”) that resonate with parents seeking educational and timeless playthings. These blog posts could be optimized with relevant keywords and establish Whimsical Wares as a thought leader in the handcrafted toy market.

Results:

The off-page optimization efforts significantly improved Whimsical Wares’ website ranking in search engine results for relevant keywords related to handcrafted toys and children’s furniture. Organic website traffic increased dramatically, attracting parents and gift-givers searching for unique and meaningful toys for their children. Brand awareness for Whimsical Wares grew on social media platforms, fostering a community around their handcrafted products and timeless designs. Positive online reviews and a strong online reputation instilled trust and encouraged purchase decisions among potential customers.

Client Testimonial:

We put all our love into making handcrafted toys at Whimsical Wares – the kind that spark kids’ imaginations and become keepsakes for years! But our online store wasn’t showing off how special they are. Marketing GIS fixed that with their off-page magic! They checked out the competition and connected us with websites parents love. Now our website’s booming, and more folks are finding our toys – sales have gone way up too! Marketing GIS gets results worldwide – recommend them to any online store looking to stand out and connect with customers. – Kevin, Whimsical Wares