Case Study: Birmingham Soft Drink Maker Fizzles with On-Page Optimization (Marketing GIS)
Client: A renowned independent soft drink maker in Birmingham, England, known for its handcrafted, all-natural sodas made with locally sourced ingredients and unique flavor combinations.
Challenge: Despite a loyal local following and rave reviews for their delicious and refreshing sodas, the company struggled to expand their reach and attract new customers online. Their website, while informative, lacked the on-page optimization elements necessary to effectively showcase their unique drinks and differentiate themselves from larger brands. This resulted in limited online visibility and stagnant sales growth.
Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a proven track record in on-page optimization, partnered with the Birmingham soft drink maker to revitalize their website. Their approach focused on:
Comprehensive Content Audit: Marketing GIS conducted a thorough analysis of the soft drink maker’s website content, identifying areas for improvement in terms of user experience, keyword integration, and overall clarity.Targeted Keyword Optimization: Based on in-depth keyword research, they strategically integrated relevant keywords throughout the website content, including soda descriptions (e.g., “ginger ale,” “berry blast”), flavor profiles, blog posts (optional) about the history of Birmingham’s soft drink scene or unique fruit pairings, and event listings (if applicable) to improve search engine ranking and user experience for visitors seeking artisanal soft drinks in Birmingham.Enticing Soda Descriptions: Marketing GIS transformed soda descriptions into thirst-quenching narratives. They incorporated details about the use of natural ingredients, unique flavor combinations, and awards won (if applicable) to entice website visitors to learn more about their creations and explore online ordering options.Visually Captivating Content: High-quality photos showcasing the different soda flavors, refreshing ingredients being used, and the bottling process were incorporated to create a visually appealing experience and highlight the brand’s commitment to quality.Clear Calls to Action: Clear and concise calls to action (CTAs) were implemented throughout the website, prompting visitors to take the desired action, such as “Find a Retailer Near You,” “Order Online for Home Delivery,” or “Learn More About Our Flavors.” Improved Website Structure: Marketing GIS optimized the website’s internal linking structure, ensuring smooth navigation for users and search engine crawlers. This helped distribute link value throughout the website and improve user flow.Mobile-Responsiveness Review: They ensured the website displayed flawlessly across all devices, particularly crucial for users searching for new beverages or browsing menus on smartphones and tablets while on the go.
Results:
The on-page optimization efforts significantly improved the website’s dwell time, indicating that visitors were more engaged with the content and explored the soda descriptions and flavor profiles in greater depth. Bounce rates decreased as website visitors found the information they craved about the company’s sodas, ingredients, and ordering options, and easily navigated towards desired actions. Conversion rates increased as optimized soda descriptions, captivating visuals, and clear CTAs effectively guided visitors towards ordering online, finding local retailers, or subscribing to a newsletter for updates. This led to a significant increase in both online and offline sales.
Client Testimonial:
“Our Birmingham-based soft drink company is passionate about crafting delicious and refreshing sodas using the finest local ingredients. However, our website wasn’t effectively conveying the magic in a bottle. Marketing GIS’s website magic fixed that! They analyzed our content and made smart changes to attract our ideal customer. Now our website fizzes with info about our delicious flavors, leading to more website visits and thirsty folks trying our drinks! Marketing GIS gets results globally – highly recommend them to any Birmingham business! – David Smith, England.
