Case Study: Jackson Hole Outfitter Optimizes for Adventure with Marketing GIS
Client: A renowned outdoor gear and apparel outfitter in Jackson Hole, Wyoming, offering top-quality equipment rentals, guided tours, and expert advice for exploring the breathtaking Grand Teton National Park.
Challenge: The outfitter, a trusted resource for adventure seekers, experienced a disconnect between their website traffic and in-store conversions. Their website, while informative, lacked the on-page optimization elements necessary to effectively showcase their offerings and expertise, leading to website visitors browsing without taking the next step.
Solution: Marketing GIS, a digital marketing agency based in Gazipur, Dhaka, Bangladesh, with a global perspective on SEO, partnered with the Jackson Hole outfitter to focus on on-page optimization strategies. Their approach included:
- In-Depth Content Audit: Marketing GIS conducted a thorough analysis of the website content, identifying areas for improvement in terms of user experience, keyword integration, and clarity.
- Targeted Keyword Optimization: Based on in-depth keyword research, they strategically integrated relevant keywords throughout the website content, including product descriptions, service pages, and blog posts (optional) to improve search engine ranking and user experience for adventure seekers planning trips to Jackson Hole.
- Compelling Product Descriptions: Marketing GIS optimized product descriptions to be informative, engaging, and keyword-rich. They incorporated details about the equipment’s features, benefits, and suitability for various outdoor activities, enticing website visitors to learn more and consider renting the gear for their adventures.
- Visual Storytelling: High-quality photos and videos showcasing the equipment in action within Jackson Hole’s stunning landscapes were incorporated to enhance user experience, product appeal, and inspire potential customers.
- Clear Calls to Action: Clear and concise calls to action (CTAs) were implemented throughout the website, prompting visitors to take the desired action, such as “Rent Now,” “Book Your Tour,” or “Contact Us for Expert Advice.”
- Improved Website Structure: Marketing GIS optimized the website’s internal linking structure, ensuring smooth navigation for users and search engine crawlers. This helped distribute link value throughout the website and improve user flow.
- Mobile-Responsiveness Review: They ensured the website displayed flawlessly across all devices, particularly important for users searching for outdoor gear rentals or tours on smartphones and tablets while planning their trips.
Results:
- The on-page optimization efforts significantly improved the website’s time-on-page metrics, indicating that visitors were more engaged with the content and exploring the rental options in detail.
- Bounce rates decreased as website visitors found the information they needed about equipment rentals, guided tours, and navigating Jackson Hole’s adventures.
- Conversion rates increased as optimized product descriptions, captivating visuals, and clear CTAs effectively guided visitors towards renting equipment, booking tours, or contacting the outfitters for further assistance.
